Third Mind | The Oscar Buzz
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The Oscar Buzz

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The 85th Annual ACADEMY AWARDS® are nearly here, and the twitter-sphere is buzzing with anticipation. You may recall, the OSCARS® had seen declining numbers in viewers until they began to incorporate Social Media into their promotional efforts. This year, advertisers are banking on Seth MacFarlane and social media to engage younger OSCAR viewers on Sunday Feb, 24th 2013.  They could look to the GRAMMY Amplifier® for inspiration.  GRAMMY Amplifier gave aspiring musicians a chance to get their music in front of some of the industry’s biggest icons who will tweet and share with millions of their fans. Something else they can learn from is the Grammy’s use of hashtags. Of course it wouldn’t hurt to have Jay-Z crack a few jokes (highest tweets-per-minute moment).

The Academy Awards 2013 social media strategy includes the Stumble the Oscars Web site, which made it possible for a lucky fan to win tickets to the Oscars Red carpet.  The site was integrated with the StumbleUpon Web browser functionality and provided OSCARS related lists. While a Facebook Web based game allows you to predict the winners and challenge your friends, the OSCARS® app will play the supporting role at our annual OSCAR NIGHT® party. Yes, we love to see the OSCARS be more social, but was it enough? Did their implementation enhance the experience? Tell us what you think on Third Mind’s Facebook page.

Here are links to the Social Media initiatives that make up the Academy’s continued makeover. YouTube, Facebook, Twitter, Instagram, iTunes, Google play, Tumblr, Amazon.

Download the official Oscars® app – Available on iPhone®, iPad®, iPod touch®, Android and Kindle Fire. Perhaps next year they will make the best of Responsive Web Development (wink, wink.) Oh yes, the Oscars® are scheduled to air live on ABC from Hollywood’s Dolby Theater. Enjoy and good luck with your picks!

ACADEMY AWARDS® and OSCARS® is the registered trademark and service mark of the Academy of Motion Picture Arts and Sciences. Grammy® is a registered trademark of the National Academy of Recording Arts and Sciences, Inc.