25 Oct Jackin’ Up Your Email with Responsive Designs
From where I sit, the smell of an organic pumpkin muffin soothes my craving. Across from me sits Jack, quietly anticipating this time of year but not for the Thanksgiving pie or minty candy cane. Jack Hsu is one of our Front-End Web developers and an Email Specialist at Third Mind. Though he recently developed a Web site for The Road Company, he is happiest streamlining and optimizing emails for one of our largest clients, Condé Nast. Jack works on all the titles, including Vogue, Details, GQ, Golf Digest, The New Yorker, and Lucky to name a few. Before building eblasts, he makes it a point to review all the content first. Jack’s affinity for men’s fashion and limited collection of Onitsuka Tiger X Tokidoki sneakers makes our GQ and Details builds some of his personal favorites. “I’m very particular”, he says, as he comforts Cookie, his excitable Morkie (shown below).
Every morning, Jack begins his day to the euro-chic sounds of XX, m83, and the Naked And Famous. He then reads through pages of content waiting to be coded. Yes, Jack takes the business of email seriously. “A lot of people think of email development as production work but when you think about the hundreds of thousands of people that read these emails, it motivates me to make sure all the details are handled perfectly so they have a great experience”, says Jack. It’s a great attitude to have, especially in an industry that is starting to see significant changes.
Jack confirms, though email “best practices” have not changed significantly, social media and mobile have forced marketers to re-think the possibilities. He also agrees, it is a smart idea for our clients to regularly refresh their design templates. This gives their customers visual relief from the monotony of receiving the same emails, time and time again. More importantly, he then adds…
“Designers are creating for mobile first because more and more users are checking emails on their mobile devices. Inevitably, the next big thing is responsive designed emails. We’re already converting existing client templates to ensure their readers may view emails on their desktop, tablet, and smartphone.”
It is exciting to see how email marketing is aiding the responsive revolution as responsive design seeks domination of the web. So keep those email requests coming and rest assured they will fall into Jack’s crafty and passionate hands. Cookie will sit aside him quietly but distracted by the muffins on the table.
To schedule your next eblast, make changes to your existing template or for anything else ‘Web’, email Blair Munro, or call him directly at 212.966.0064 x115 – below are a few links to help you stay posted on the latest email news. Enjoy!