20 Jul Marketing on Facebook: Starbuck’s Recipe for Success
As reported by MediaPost, Starbucks has become the first brand to clear the 10 million-fan mark on Facebook. How did it do it?
Recipe for Success:
Take deep pockets, add a steady stream of promotions (like special offers, coupons and discounts), mix in heavy Facebook and other online advertising, and engage customers consistently until the number of fans rises to the desire degree.
For details, read on: