Third Mind | Old Spice Campaign – “real time” Responses
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Old Spice Campaign – “real time” Responses

Remember the Old Spice “The Man Your Man Could Smell Like” commercial written by Weiden+Kennedy? This one.

The agencies have extended the campaign to integrate Twitter and Facebook entries via “real time” (staged) responses to actual tweets and Facebook shout-outs. Here is the YouTube channel and here is a particularly well written¬†example response.